The Health Insider places the Canadian health consumer at the center of a drastically changing health delivery landscape.
With breakthrough thinking, perspectives, technologies and insights, THI will shine the light on innovative and previously unexplored options in both the medical and general wellness spaces, empowering Canadians to assume a far more participatory role in their own care.
The Team
R. Elan Eisen
Founder and Editor-in-Chief
Elan Eisen has worked in the healthcare space for over 27 years serving as the President and CEO of RSRS, one of Canada’s largest health records repositories. Having worked extensively with both health practitioners and patients alike over the years, Elan has come to understand the importance of the patient’s proactive and collaborative involvement in their own health management. This formed the basis for his vision of The Health Insider, where he is also able to bring his experience as a seasoned marketing strategist.
Elan lives in Toronto and is the proud father of two grown kids. He spends much of his time trying to teach his dog Frankie not to lick everyone in sight.
Leslie Andrachuk, C.M.
Digital Director
Leslie Andrachuk is a visionary digital media and marketing leader with a career spanning over 25 years at the forefront of digital publishing, marketing, and brand strategy. As the Founder and former CEO of Alpha Woman, a multi-platform media network, she has championed thought leadership and innovation in digital media.
Before launching Alpha Woman, Leslie led digital publishing for five major media brands at The Toronto Star, headed up marketing at The Globe and Mail, and honed her expertise in production and sales early in her career at Global Television. Her global experience includes launching an ISP for Vodafone Romania and leading high-profile campaigns for brands like Coca-Cola, L’Oréal, and Unilever as Head of Account Management at McCann Erickson Romania.
Fluent in French and English, Leslie is an Advanced Chartered Marketer with the Canadian Marketing Association. She co-founded Canada’s Top 25 Immigrants Awards, recognizing outstanding contributions to Canada’s cultural and economic landscape.
As an esteemed industry judge, Leslie has lent her expertise to the Digital Publishing Awards (2021, 2024, 2025) and the Canadian Marketing Association Awards (2024), shaping the future of digital excellence in Canada.
Ashley Keller
Junior Reporter
Ashley Keller has always had a passion for storytelling, often exploring mental health in her short stories. She started reporting on health in 2015, covering the controversial changes to Ontario’s sex education curriculum for her high school paper. She attended Carleton University, where she earned a Bachelor of Journalism with a minor in Indigenous studies.
While at Carleton, Ashley discovered how to break down complex medical issues with the help of experts to ensure accuracy. She realized the impact accurate and accessible journalism can have on public well-being.
Ashley produces insightful, evidence-based reporting that helps Canadians navigate an ever-changing healthcare system—one that can often feel overwhelming for both patients and practitioners. She is committed to creating journalism that informs, empowers, and sparks meaningful conversations.
Curious by nature, Ashley thrives in health journalism, where each story presents an opportunity for endless research and unexpected discoveries.